CN RAIL INVESTOR FACT BOOK

Presenting the investment case for a world-class transportation leader

CN RAIL INVESTOR FACT BOOK

Presenting the investment case for a world-class transportation leader

CN RAIL INVESTOR FACT BOOK

Presenting the investment case for a world-class transportation leader

CN RAIL INVESTOR FACT BOOK

Presenting the investment case for a world-classs transportation leader

CN RAIL INVESTOR FACT BOOK

Presenting the investment case for a world-class transportation leader

CLIENT
CN Rail

CLIENT
CN Rail

PROJECT
2017 Investor Fact Book

PROJECT
2017 Investor Fact Book

SCOPE
96 Pages English / French

SCOPE
96 Pages English / French

COLLABORATION
Nework Creative

CN Rail is one of North America’s leading transportation and logistics companies. Its 19,600-mile network spans Canada and Mid-America, connecting ports on three coasts. Its resource-rich, manufacturing-intensive network provides connections to consumers across North America, moving $250 billion of goods annually. Capsule worked closely with CN in re-designing one of the company's key resources for investors, the Investor Fact Book.

The Investor Fact Book provides a wealth of information about CN, their operations, markets and financials. Beyond the facts, the book aims to provide investors with a better understanding of CN’s strategic vision to not only maintain its industry-leading position but accelerate the pace of innovation. 

After research and peer review, Capsule embarked on a design that embraced a well-crafted layout and focused content. Employing an editorial style, the fact book engages the reader at every turn with a full range of graphic elements from large and small-scale photography, metrics, maps, and graphs – effectively bringing to life CN’s strategy, strengths, results, and market positioning for the future.

CN Rail is one of North America’s leading transportation and logistics companies. Its 19,600-mile network spans Canada and Mid-America, connecting ports on three coasts. Its resource-rich, manufacturing-intensive network provides connections to consumers across North America, moving $250 billion of goods annually. Capsule worked closely with CN in re-designing one of the company’s key resources for investors, the Investor Fact Book.

The Investor Fact Book provides a wealth of information about CN, their operations, markets and financials. Beyond the facts, the book aims to provide investors with a better understanding of CN’s strategic vision to not only maintain its industry-leading position but accelerate the pace of innovation. 

After research and peer review, Capsule embarked on a design that embraced a well-crafted layout and focused content. Employing an editorial style, the fact book engages the reader at every turn with a full range of graphic elements from large and small-scale photography, metrics, maps, and graphs – effectively bringing to life CN’s strategy, strengths, results, and market positioning for the future.

CN Rail is one of North America’s leading transportation and logistics companies. Its 19,600-mile network spans Canada and Mid-America, connecting ports on three coasts. Its resource-rich, manufacturing-intensive network provides connections to consumers across North America, moving $250 billion of goods annually. Capsule worked closely with CN in re-designing one of the company’s key resources for investors, the Investor Fact Book.

The Investor Fact Book provides a wealth of information about CN, their operations, markets and financials. Beyond the facts, the book aims to provide investors with a better understanding of CN’s strategic vision to not only maintain its industry-leading position but accelerate the pace of innovation. 

After research and peer review, Capsule embarked on a design that embraced a well-crafted layout and focused content. Employing an editorial style, the fact book engages the reader at every turn with a full range of graphic elements from large and small-scale photography, metrics, maps, and graphs – effectively bringing to life CN’s strategy, strengths, results, and market positioning for the future.

CN Rail is one of North America’s leading transportation and logistics companies. Its 19,600-mile network spans Canada and Mid-America, connecting ports on three coasts. Its resource-rich, manufacturing-intensive network provides connections to consumers across North America, moving $250 billion of goods annually. Capsule worked closely with CN in re-designing one of the company’s key resources for investors, the Investor Fact Book.

The Investor Fact Book provides a wealth of information about CN, their operations, markets and financials. Beyond the facts, the book aims to provide investors with a better understanding of CN’s strategic vision to not only maintain its industry-leading position but accelerate the pace of innovation.

After research and peer review, Capsule embarked on a design that embraced a well-crafted layout and focused content. Employing an editorial style, the fact book engages the reader at every turn with a full range of graphic elements from large and small-scale photography, metrics, maps, and graphs – effectively bringing to life CN’s strategy, strengths, results, and market positioning for the future.

CN Rail is one of North America’s leading transportation and logistics companies. Its 19,600-mile network spans Canada and Mid-America, connecting ports on three coasts. Its resource-rich, manufacturing-intensive network provides connections to consumers across North America, moving $250 billion of goods annually. Capsule worked closely with CN in re-designing one of the company’s key resources for investors, the Investor Fact Book.

The Investor Fact Book provides a wealth of information about CN, their operations, markets and financials. Beyond the facts, the book aims to provide investors with a better understanding of CN’s strategic vision to not only maintain its industry-leading position but accelerate the pace of innovation.

After research and peer review, Capsule embarked on a design that embraced a well-crafted layout and focused content. Employing an editorial style, the fact book engages the reader at every turn with a full range of graphic elements from large and small-scale photography, metrics, maps, and graphs – effectively bringing to life CN’s strategy, strengths, results, and market positioning for the future.

CN_IFB17_Cover_Multiple2
CN_IFB17_02_IFC_Pg1
CN_IFB17_At-a-glance_v4
CN_IFB17_04_CreatingValue

A four-page presentation summarizes CN's investment merits. Metrics and graphs support the case. A section called "Driving Innovation" is the first of many features showing how the company is developing new and innovative ways to create value for its customers.

A four-page presentation summarizes CN's investment merits. Metrics and graphs support the case. A section called "Driving Innovation" is the first of many features showing how the company is developing new and innovative ways to create value for its customers.

CN_IFB17_Foundational_Strengths_v2
CN_IFB17_03_Innovation
CN_IFB17_Section_overview_Markets

The 52-page markets section provides investors with key information to showcase CN's competitive advantage and market environment in a compelling editorial style. Each section leads with impactful photography serving as the backdrop to a succinct snapshot including key facts, commodities and market drivers, supported by 5-year performance graphs.

The 52-page markets section provides investors with key information to showcase CN's competitive advantage and market environment in a compelling editorial style. Each section leads with impactful photography serving as the backdrop to a succinct snapshot including key facts, commodities and market drivers, supported by 5-year performance graphs.

CN_IFB17_Intermodal_01
CN_IFB17_Intermodal_02_b

Executive commentary spotlights are supported with a mix of full-page features, smaller highlight stories, graphs, photography all to showcase CN’s market strengths.

Executive commentary spotlights are supported with a mix of full-page features, smaller highlight stories, graphs, photography all to showcase CN’s market strengths.

CN_IFB17_Intermodal_03
CN_IFB17_07_Operations

Focusing on CN's strengths, we included regional maps in the operations section to show valuable regional advantages like traffic density followed by concise commentary, including executive insight, key advantages, highlights in innovation.

Focusing on CN's strengths, we included regional maps in the operations section to show valuable regional advantages like traffic density followed by concise commentary, including executive insight, key advantages, highlights in innovation.

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© Copyright 2018 Capsule Creative

 

© Copyright 2018 Capsule Creative