CN RAILWAY INVESTOR FACT BOOK

Presenting the investment case for a world-class transportation leader

CN RAILWAY INVESTOR FACT BOOK

Presenting the investment case for a world-class transportation leader

CN RAILWAY INVESTOR FACT BOOK

Presenting the investment case for a world-class transportation leader

CN RAIL INVESTOR FACT BOOK

Presenting the investment case for a world-classs transportation leader

CN INVESTOR FACT BOOK

Presenting the investment case for a world-class transportation leader

CLIENT
CN Railway

CLIENT
CN Railway

PROJECT
2019 Investor Fact Book

PROJECT
2019 Investor Fact Book

SCOPE
100 Pages English / French

SCOPE
100 Pages English / French

CN is one of North America’s leading transportation and logistics companies. Its 19,600-mile network spans Canada and Mid-America, connecting ports on three coasts. Its resource-rich, manufacturing-intensive network provides connections to consumers across North America, moving $250 billion of goods annually. For the second year, Capsule worked closely with CN in designing one of the company's key resources for investors, the Investor Fact Book.

The Investor Fact Book – a biannual publication – provides a wealth of information about CN, their operations, markets and financials. Beyond the facts, the book aims to provide investors with a better understanding of CN’s strategic vision to not only maintain its industry-leading position but accelerate the pace of innovation and growth, while delivering long-term value. 

After research and peer review, Capsule embarked on a design that embraced a well-crafted layout and focused content. Employing an editorial style, the fact book engages the reader at every turn with a full range of graphic elements from large and small-scale photography, metrics, maps, and graphs – effectively bringing to life CN’s strategy, strengths, results, and market positioning.

CN is one of North America’s leading transportation and logistics companies. Its 19,600-mile network spans Canada and Mid-America, connecting ports on three coasts. Its resource-rich, manufacturing-intensive network provides connections to consumers across North America, moving $250 billion of goods annually. For the second year, Capsule worked closely with CN in designing one of the company's key resources for investors, the Investor Fact Book.

The Investor Fact Book – a biannual publication – provides a wealth of information about CN, their operations, markets and financials. Beyond the facts, the book aims to provide investors with a better understanding of CN’s strategic vision to not only maintain its industry-leading position but accelerate the pace of innovation and growth, while delivering long-term value. 

After research and peer review, Capsule embarked on a design that embraced a well-crafted layout and focused content. Employing an editorial style, the fact book engages the reader at every turn with a full range of graphic elements from large and small-scale photography, metrics, maps, and graphs – effectively bringing to life CN’s strategy, strengths, results, and market positioning.

CN is one of North America’s leading transportation and logistics companies. Its 19,600-mile network spans Canada and Mid-America, connecting ports on three coasts. Its resource-rich, manufacturing-intensive network provides connections to consumers across North America, moving $250 billion of goods annually. For the second year, Capsule worked closely with CN in designing one of the company's key resources for investors, the Investor Fact Book.

The Investor Fact Book – a biannual publication – provides a wealth of information about CN, their operations, markets and financials. Beyond the facts, the book aims to provide investors with a better understanding of CN’s strategic vision to not only maintain its industry-leading position but accelerate the pace of innovation and growth, while delivering long-term value. 

After research and peer review, Capsule embarked on a design that embraced a well-crafted layout and focused content. Employing an editorial style, the fact book engages the reader at every turn with a full range of graphic elements from large and small-scale photography, metrics, maps, and graphs – effectively bringing to life CN’s strategy, strengths, results, and market positioning.

CN is one of North America’s leading transportation and logistics companies. Its 19,600-mile network spans Canada and Mid-America, connecting ports on three coasts. Its resource-rich, manufacturing-intensive network provides connections to consumers across North America, moving $250 billion of goods annually. For the second year, Capsule worked closely with CN in designing one of the company's key resources for investors, the Investor Fact Book.

The Investor Fact Book – a biannual publication – provides a wealth of information about CN, their operations, markets and financials. Beyond the facts, the book aims to provide investors with a better understanding of CN’s strategic vision to not only maintain its industry-leading position but accelerate the pace of innovation and growth, while delivering long-term value. 

After research and peer review, Capsule embarked on a design that embraced a well-crafted layout and focused content. Employing an editorial style, the fact book engages the reader at every turn with a full range of graphic elements from large and small-scale photography, metrics, maps, and graphs – effectively bringing to life CN’s strategy, strengths, results, and market positioning.

CN is one of North America’s leading transportation and logistics companies. Its 19,600-mile network spans Canada and Mid-America, connecting ports on three coasts. Its resource-rich, manufacturing-intensive network provides connections to consumers across North America, moving $250 billion of goods annually. For the second year, Capsule worked closely with CN in designing one of the company's key resources for investors, the Investor Fact Book.

The Investor Fact Book – a biannual publication – provides a wealth of information about CN, their operations, markets and financials. Beyond the facts, the book aims to provide investors with a better understanding of CN’s strategic vision to not only maintain its industry-leading position but accelerate the pace of innovation and growth, while delivering long-term value. 

After research and peer review, Capsule embarked on a design that embraced a well-crafted layout and focused content. Employing an editorial style, the fact book engages the reader at every turn with a full range of graphic elements from large and small-scale photography, metrics, maps, and graphs – effectively bringing to life CN’s strategy, strengths, results, and market positioning.

CN_IFB19_Cover_Multiple

2019 was a momentous year for CN, marking the company’s 100th anniversary. The commemorative logo was featured prominently on the cover. Graphic call-outs "A Century of Stories", are woven throughout providing historical context to the company's local roots, markets and leadership.

A four-page presentation summarizes CN's investment merits. Metrics and graphs support the case. A section called "Driving Innovation" is the first of many features showing how the company is developing new and innovative ways to create value for its customers.

CN_IFB19_Markets_Overview_v3

The 52-page markets section provides investors with key information to showcase CN's competitive advantage and market environment in a compelling editorial style. Executive commentary introduces each market while colourized commodity photography provides a backdrop to key facts, commodities and market drivers and 5-year performance graphs. 

The 52-page markets section provides investors with key information to showcase CN's competitive advantage and market environment in a compelling editorial style. Each section leads with impactful photography serving as the backdrop to a succinct snapshot including key facts, commodities and market drivers, supported by 5-year performance graphs.

CN_IFB19_Markets_P&C
CN_IFB19_Markets_P&C_Map

Double page maps showcase supply chain flows, strategic facilities, key advantages and highlights. Each market section is further supported with a mix of full-page features, smaller highlight stories, graphs and photography.

Executive commentary spotlights are supported with a mix of full-page features, smaller highlight stories, graphs, photography all to showcase CN’s market strengths.

CN_IFB19_Operations_Overview

Regional maps were also included in the operations section to show valuable regional advantages like traffic density followed by concise commentary, including executive insight, key advantages and regional highlights.

Focusing on CN's strengths, we included regional maps in the operations section to show valuable regional advantages like traffic density followed by concise commentary, including executive insight, key advantages, highlights in innovation.

CN_IFB19_Back Cover Single

SELECTED WORK

Enwave ESG ReportESG Report

CN Investor Fact BookAnnual Report

JCCBI Sustainability ReportSustainability Report

CN Sustainability ReportingSustainability Reports

CIC Membership PackageCorporate Collateral

InnVest Annual ReportsAnnual Reports

GWLRA Development PackageCorporate Collateral

Aura Minerals CR ReportSustainability Reports

CIC Research ReportsResearch Reports

AR and CSR TRENDSPublications

The Brand GlossaryPublications

 

© Copyright 2020 Capsule Creative

 

© Copyright 2018 Capsule Creative