CN RAIL SUSTAINABILITY REPORTING

Connecting the value of delivering responsibly  

CN RAIL SUSTAINABILITY REPORTING

Connecting the value of delivering responsibly

CN RAIL SUSTAINABILITY REPORTING

Connecting the value of delivering responsibly

CN RAIL SUSTAINABILITY REPORTING

Connecting the value of delivering responsibly

CN RAIL SUSTAINABILITY REPORTING

Connecting the value of delivering responsibly

CLIENT
CN Rail

CLIENT
CN Rail

CLIENT
CN Rail

CLIENT
CN RAIL

CLIENT
CN Rail

SCOPE
Full Report / Highlights Report /
Data Supplement

SCOPE
Full Report / Highlights Report /
Data Supplement / Online Summary

SCOPE
Full Report / Highlights Report /
Data Supplement / Online Summary

PROJECT
2016 Sustainability Reporting Suite

SCOPE
Full Report / Highlights Report / Data Supplement / Online Summary

PROJECT
2016 Sustainability Reporting Suite

PROJECT
2016 Sustainability Reporting Suite

PROJECT
2016 Sustainability Reporting Suite

SCOPE
Full Report / Highlights Report / Data Supplement / Online Summary

PROJECT
2016 Sustainability Reporting Suite

COLLABORATION
Illustration: Ty Dale, Envelope Creative,
Nework Creative

COLLABORATION
Illustration: Ty Dale, Envelope Creative,
Nework Creative

COLLABORATION
Illustration: Ty Dale, Envelope Creative,
Nework Creative

COLLABORATION
Illustration: Ty Dale, Envelope Creative, Nework Creative

COLLABORATION
Illustration: Ty Dale, Envelope Creative, Nework Creative

Delivering Responsibly is one of the pillars of “What CN Stands For” and a key component of how CN is innovating for a sustainable future. For the fifth consecutive year, Capsule partnered with CN to evolve and enhance the company's sustainability reporting suite while continuing to develop a consistent brand experience that would echo the company's strong commitment to sustainability. To engage a variety of audiences, the report is available in various formats: full interactive PDF report, 16-page summary report and data supplement. An online highlights report was also designed.

New this year was CN’s alignment of their five sustainability pillars to the UN’s Global Goals, connecting each pillar to the SDG that can best drive positive change within their operations, across their supply chain and in the many communities where CN operates.  

Delivering Responsibly is one of the pillars of “What CN Stands For” and a key component of how CN is innovating for a sustainable future. For the fifth consecutive year, Capsule partnered with CN to evolve and enhance the company's sustainability reporting suite while continuing to develop a consistent brand experience that would echo the company's strong commitment to sustainability. To engage a variety of audiences, the report is available in various formats: full interactive PDF report, 16-page summary report, data supplement and online highlights report.

New this year was CN’s alignment of their five sustainability pillars to the UN’s Global Goals, connecting each pillar to the SDG that can best drive positive change within their operations, across their supply chain and in the many communities where CN operates.

Delivering Responsibly is one of the pillars of “What CN Stands For” and a key component of how CN is innovating for a sustainable future. For the fifth consecutive year, Capsule partnered with CN to evolve and enhance the company's sustainability reporting suite while continuing to develop a consistent brand experience that would echo the company's strong commitment to sustainability. To engage a variety of audiences, the report is available in various formats: full interactive PDF report, 16-page summary report, data supplement and online highlights report.

New this year was CN’s alignment of their five sustainability pillars to the UN’s Global Goals, connecting each pillar to the SDG that can best drive positive change within their operations, across their supply chain and in the many communities where CN operates.

Delivering Responsibly is one of the pillars of “What CN Stands For” and a key component of how CN is innovating for a sustainable future. For the fifth consecutive year, Capsule partnered with CN to evolve and enhance the company's sustainability reporting suite while continuing to develop a consistent brand experience that would echo the company's strong commitment to sustainability. To engage a variety of audiences, the report is available in various formats: full interactive PDF report, 16-page summary report, data supplement and online highlights report.

 New this year was CN’s alignment of their five sustainability pillars to the UN’s Global Goals, connecting each pillar to the SDG that can best drive positive change within their operations, across their supply chain and in the many communities where CN operates.

Delivering responsibly is one of the pillars of “What CN Stands For” and a key component of how CN is innovating for a sustainable future. For the fifth consecutive year, Capsule partnered with CN to evolve and enhance the company's sustainability reporting suite while continuing to develop a consistent brand experience that would echo the company's strong commitment to sustainability. To engage a variety of audiences, the report is available in various formats: full interactive PDF report, 16-page summary report, data supplement and online highlights report.

New this year was CN’s alignment of their five sustainability pillars to the UN’s Global Goals, connecting each pillar to the SDG that can best drive positive change within their operations, across their supply chain and in the many communities where CN operates.

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Designed for viewing online, this interactive PDF of the full report delivers the details and also provides an accessible way to distribute and save information. Tab navigation and generous hotlinks provide the reader with the ability to jump to sections of interest and other key documents.

Designed for viewing online, this interactive PDF of the full report delivers the details and also provides an accessible way to distribute and save information. Tab navigation and generous hotlinks provide the reader with the ability to jump to sections of interest and other key documents.

Tightly anchored to the results of its materiality process, the report’s narrative was refined to topics of high significance. ‘Spotlight’ case studies draw the reader to key programs and initiatives while ‘Speakers Corners’ address top-of-mind issues answered by members of CN's executive and management team. 'Innovation at Work’ case studies highlight the innovative ways CN is making an impact.

Tightly anchored to the results of its materiality process, the report’s narrative was refined to the topics of high significance. ‘Spotlight’ case studies draw the reader to key programs and initiatives while ‘Speakers Corners’ provided visibility to top-of-mind issues – answered by members of CN's executive and management team. 'Innovation at Work’ case studies feature a generous mix of photographs and illustrated performance metrics to uphold CN’s message of sustainability and commitment to innovation.

Tightly anchored to the results of its materiality process, the report’s narrative was refined to topics of high significance. ‘Spotlight’ case studies draw the reader to key programs and initiatives while ‘Speakers Corners’ address top-of-mind issues answered by members of CN's executive and management team. 'Innovation at Work’ case studies highlight the innovative ways CN is making an impact.

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This year, a distinct illustrative style – unique to CN – was created to bring to life the company’s five sustainability pillars, socio-economic contributions and key initiatives. The use of illustration and iconography alongside original photography create a clear and engaging report, while giving CN creative brand assets to use in other communication vehicles.

This year, a distinct illustrative style – unique to CN – was created to bring to life the company’s five sustainability pillars, socio-economic contributions and key initiatives. The colourful CN-branded characters engage the reader. The use of illustration and iconography alongside original photography create a clear and engaging report, while giving CN creative brand assets to use in other communication vehicles.

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“Working with Capsule Creative on our sustainability report has been an absolute pleasure for us at CN. The end result speaks for itself. Thanks to Lynne’s talents, our report is not only visually stunning, but also very effective in telling our sustainability story in a clear, engaging, visual and concise manner that supports our brand image.”

“ Working with Capsule Creative on our sustainability report has been an absolute pleasure for us at CN. The end result speaks for itself. Thanks to Lynne’s talents, our report is not only visually stunning, but also very effective in telling our sustainability story in a clear, engaging, visual and concise manner that supports our brand image.”

Chantale Després
Director, Sustainability
CN Rail

Chantale Després
Director, Sustainability
CN Rail

Chantale Després
Director, Sustainability
CN Rail

Chantale Després
Director, Sustainability
CN Rail

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For stakeholders seeking a broader view, a summary report was designed. Executive commentary provides high-level overview, followed by an illustrative presentation of CN’s efforts to transition to a low-carbon world. The report provides a snapshot of key achievements, progress against Global Goals, Initiatives in Action and Innovation at Work. 

For stakeholders seeking a broader view, a summary report was designed both as a 16-page printed/PDF document as well as an online micro-site. Executive commentary provides high-level overview, followed by an illustrative presentation of CN’s efforts to transition to a low-carbon world. The report provides a snapshot of key achievements, progress against Global Goals, Initiatives in Action and Innovation at Work. 

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SELECTED WORK

JCCBI Sustainability ReportSustainability Report

GWLRA Development PackageCorporate Collateral

InnVest Annual ReportsAnnual Reports

CIC Membership PackageCorporate Collateral

Aura Minerals CR ReportSustainability Reports

COS Annual ReportAnnual Reports

CIC Research ReportsResearch Reports

AR and CSR TRENDSPublications

The Brand GlossaryPublications

 

© Copyright 2018 Capsule Creative

 

© Copyright 2018 Capsule Creative