VIA RAIL SUSTAINABLE MOBILITY REPORT

Shaping the future of Canada’s passenger mobility

VIA RAIL SUSTAINABLE MOBILITY REPORT

Shaping the future of Canada’s passenger mobility

VIA RAIL SUSTAINABLE MOBILITY REPORT

Shaping the future of Canada’s passenger mobility

VIA RAIL SUSTAINABLE MOBILITY REPORT

Shaping the future of Canada’s passenger mobility

VIA RAIL SUSTAINABLE MOBILITY REPORT

Shaping the future of Canada’s passenger mobility

CLIENT
VIA Rail Canada

CLIENT
VIA Rail Canada

CLIENT
VIA Rail Canada

CLIENT
VIA Rail Canada

CLIENT
VIA Rail Canada

PROJECT
2017 Sustainable Mobility Report

PROJECT
2017 Sustainable Mobility Report

PROJECT
2017 Sustainable Mobility Report

PROJECT
2017 Sustainable Mobility Report

PROJECT
2017 Sustainable Mobility Report

SCOPE
64 pages English / French

SCOPE
64 pages English / French

SCOPE
64 pages English / French

As Canada’s national passenger rail service, VIA Rail is dedicated to providing safe, reliable and environmentally sustainable service to over 400 communities across Canada. For the third year in a row, VIA Rail partnered with Capsule to continue to build upon their sustainable mobility strategy and brand presence to effectively communicate progress in shaping the future of Canada’s passenger mobility.

The 2017 report, “Working Together Towards a Sustainable Future”, reflects VIA’s commitment to create an integrated transportation system that promotes Canada's economic prosperity, enables healthier communities and makes mobility greener and more efficient.  

As Canada’s national passenger rail service, VIA Rail is dedicated to providing safe, reliable and environmentally sustainable service to over 400 communities across Canada. For the third year in a row, VIA Rail partnered with Capsule to continue to build upon their sustainable mobility strategy and brand presence to effectively communicate progress in shaping the future of Canada’s passenger mobility.

The 2017 report, “Working Together for a Sustainable Future”, reflects VIA’s commitment to create an integrated transportation system that promotes Canada's economic prosperity, enables healthier communities and makes mobility greener and more efficient.

As Canada’s national passenger rail service, VIA Rail is dedicated to providing safe, reliable and environmentally sustainable service to over 400 communities across Canada. For the third year in a row, VIA Rail partnered with Capsule to continue to build upon their sustainable mobility strategy and brand presence to effectively communicate progress in shaping the future of Canada’s passenger mobility.

The 2017 report, “Working Together for a Sustainable Future”, reflects VIA’s commitment to create an integrated transportation system that promotes Canada's economic prosperity, enables healthier communities and makes mobility greener and more efficient.

As Canada’s national passenger rail service, VIA Rail is dedicated to providing safe, reliable and environmentally sustainable service to over 400 communities across Canada. For the third year in a row, VIA Rail partnered with Capsule to continue to build upon their sustainable mobility strategy and brand presence to effectively communicate progress in shaping the future of Canada’s passenger mobility.

The 2017 report, “Working Together for a Sustainable Future”, reflects VIA’s commitment to create an integrated transportation system that promotes Canada's economic prosperity, enables healthier communities and makes mobility greener and more efficient.

As Canada’s national passenger rail service, VIA Rail is dedicated to providing safe, reliable and environmentally sustainable service to over 400 communities across Canada. For the third year in a row, VIA Rail partnered with Capsule to continue to build upon their sustainable mobility strategy and brand presence to effectively communicate progress in shaping the future of Canada’s passenger mobility.

The 2017 report, “Working Together for a Sustainable Future”, reflects VIA’s commitment to create an integrated transportation system that promotes Canada's economic prosperity, enables healthier communities and makes mobility greener and more efficient.

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Building upon the design established in the previous two reports, the 2017 edition employs a generous mix of original photography, diagrams, illustrated metrics and graphs to illustrate strategy in action. Held together with engaging narrative and a consistent visual brand language that integrates seamlessly in this key stakeholder communication vehicle.

Building upon the design established in the previous two reports, the 2017 edition employs a generous mix of original photography, diagrams, illustrated metrics and graphs to illustrate strategy in action. Held together with engaging narrative and a consistent visual brand language that integrates seamlessly in this key stakeholder communication vehicle.

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We chose a Q&A format to feature the distinctive voice of VIA Rail President Yves Desjardins-Siciliano, who provides his personal take on three key questions in stakeholders’ minds. Accompanying sidebars support the Q&A with the company’s commitments to Sustainable Development Goals, recognition highlights, and an illustrated feature showing the results of the power of listening, learning and taking action.

We chose a Q&A format to feature the distinctive voice of VIA Rail President Yves Desjardins-Siciliano, who provides his personal take on three key questions in stakeholders’ minds. Accompanying sidebars support the Q&A with the company’s commitments to Sustainable Development Goals, recognition highlights, and an illustrated feature showing the results of the power of listening, learning and taking action.

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Prominent heads and typography lead readers into the discussion about VIA Rail’s six pillars and priorities, while callouts to performance help to support strategy in action. Full-page case studies focus on key initiatives, balanced by more commentary-based 'viewpoints', which serve to provide a dedicated voice to internal and external stakeholders. Each has a unique graphic treatment and is supported by photography, metrics and quotes.

Prominent heads and typography lead readers into the discussion about VIA Rail’s six pillars and priorities, while callouts to performance help to support strategy in action. Full-page case studies focus on key initiatives, balanced by more commentary-based 'viewpoints', which serve to provide a dedicated voice to internal and external stakeholders. Each has a unique graphic treatment and is supported by photography, metrics and quotes.

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SELECTED WORK

JCCBI Sustainability ReportSustainability Report

GWLRA Development PackageCorporate Collateral

InnVest Annual ReportsAnnual Reports

CIC Membership PackageCorporate Collateral

Aura Minerals CR ReportSustainability Reports

COS Annual ReportAnnual Reports

CIC Research ReportsResearch Reports

AR and CSR TRENDSPublications

The Brand GlossaryPublications

 

© Copyright 2018 Capsule Creative

 

© Copyright 2018 Capsule Creative