CLIENT
Canadian National Railway

CLIENT
Canadian National Railway

CLIENT
Canadian National Railway

CLIENT
Canadian National Railway

CLIENT
Interbrand

PROJECT
CN Prince Rupert Investor Tour 

PROJECT
CN Prince Rupert Investor Tour

PROJECT
CN Prince Rupert
Investor Tour

PROJECT
CN Prince Rupert Investor Tour

PROJECT
The Brand Glossary

SCOPE
Event Branding,
Environmental Design,
Presentation

SCOPE
Event Branding,
Environmental Design,
Presentation

SCOPE
Event Branding,
Environmental Design,
Presentation

SCOPE
Event Branding, Environmental Design, Presentation

SCOPE
Design concept

In 2025, CN hosted an immersive tour in Prince Rupert, one of CN’s most strategic growth corridors. Rather than a traditional capital markets day, the objective was to move beyond extended presentations and offer investors and analysts direct engagement with CN’s network, facilities, and leadership, as well as the port authority and supply chain partners.

Capsule was engaged to brand the CN Prince Rupert Investor Tour, an exclusive, high-stakes event for the investor analyst community. We developed a comprehensive visual identity for the tour, ensuring a cohesive brand experience across all touchpoints—from large-scale environmental signage and event branding to technical presentation materials and site tour collateral. By balancing logistics-heavy data with a premium event aesthetic, we helped CN articulate the strategic importance of this unique port asset.

In 2025, CN hosted an immersive tour in Prince Rupert, one of CN’s most strategic growth corridors. Rather than a traditional capital markets day, the objective was to move beyond extended presentations and offer investors and analysts direct engagement with CN’s network, facilities, and leadership, as well as the port authority and supply chain partners.

Capsule was engaged to brand the CN Prince Rupert Investor Tour, an exclusive, high-stakes event for the investor analyst community. We developed a comprehensive visual identity for the tour, ensuring a cohesive brand experience across all touchpoints—from large-scale environmental signage and event branding to technical presentation materials and site tour collateral. By balancing logistics-heavy data with a premium event aesthetic, we helped CN articulate the strategic importance of this unique port asset.

In 2025, CN hosted an immersive tour in Prince Rupert, one of CN’s most strategic growth corridors. Rather than a traditional capital markets day, the objective was to move beyond extended presentations and offer investors and analysts direct engagement with CN’s network, facilities, and leadership, as well as the port authority and supply chain partners.

Capsule was engaged to brand the CN Prince Rupert Investor Tour, an exclusive, high-stakes event for the investor analyst community. We developed a comprehensive visual identity for the tour, ensuring a cohesive brand experience across all touchpoints—from large-scale environmental signage and event branding to technical presentation materials and site tour collateral. By balancing logistics-heavy data with a premium event aesthetic, we helped CN articulate the strategic importance of this unique port asset.

In 2025, CN hosted an immersive tour in Prince Rupert, one of CN’s most strategic growth corridors. Rather than a traditional capital markets day, the objective was to move beyond extended presentations and offer investors and analysts direct engagement with CN’s network, facilities, and leadership, as well as the port authority and supply chain partners.

Capsule was engaged to brand the CN Prince Rupert Investor Tour, an exclusive, high-stakes event for the investor analyst community. We developed a comprehensive visual identity for the tour, ensuring a cohesive brand experience across all touchpoints—from large-scale environmental signage and event branding to technical presentation materials and site tour collateral. By balancing logistics-heavy data with a premium event aesthetic, we helped CN articulate the strategic importance of this unique port asset.

Recognizing that branding terminology is a language unto itself – often complex, sometimes misunderstood – Interbrand produced a working companion for business and branding professionals to provide clarity and insight into the complex and often confusing language of branding.

Branding has a huge creative and visual component and this is reflected in the theme and design of this glossary. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, relevant quotes and typography. Designed to be a working reference tool, to inform, inspire, question, and explore. Dedicated spaces for notes and healthy margins encourage post-its, doodles, and scribbled ideas.