CLIENT
Canadian National Railway

CLIENT
Canadian National Railway

CLIENT
Canadian National Railway

CLIENT
Canadian National Railway

CLIENT
Canadian National Railway

PROJECT
Investor Fact Book

PROJECT
Investor Fact Book

PROJECT
Investor Fact Book

PROJECT
Investor Fact Book

PROJECT
Investor Fact Book

SCOPE
40 Page Interactive PDF
English / French

SCOPE
40 Page Interactive PDF
English / French

SCOPE
40 Page Interactive PDF
English / French

SCOPE
40 Page Interactive PDF
English / French

SCOPE
40 Page Interactive PDF
English / French

CN is one of North America’s leading transportation and logistics companies. For more than 15 years, CN has published an Investor Fact Book as a comprehensive printed reference for shareholders. In 2025, Capsule reimagined this cornerstone publication as a digital-first interactive tool. By replacing linear scrolling with a live, tabbed navigation system, we transformed the 140-page document into an agile, 40-page analytical suite.

This screen-first experience prioritizes instant accessibility, allowing investors to pivot between high-level strategy and granular data with a single click. The new format features streamlined content that is more digestible, improving clarity, comparability, and accessibility. This enhancement promotes efficient investor analysis while maintaining a high standard of disclosure and transparency. 

CN is one of North America’s leading transportation and logistics companies. The Company's resource-rich, manufacturing-intensive,18,600-mile network connects consumers across North America, moving 200 million tons of goods annually. For more than 15 years, CN has published an Investor Fact Book as a comprehensive printed reference for shareholders. In 2025, Capsule reimagined this cornerstone publication as a digital-first interactive tool. By replacing linear scrolling with a live, tabbed navigation system, we transformed the 140-page document into an agile, 40-page analytical suite.

This screen-first experience prioritizes instant accessibility, allowing investors to pivot between high-level strategy and granular data with a single click. The new format features streamlined content that is more digestible, improving clarity, comparability, and accessibility. This enhancement promotes efficient investor analysis while maintaining a high standard of disclosure and transparency.

CN is one of North America’s leading transportation and logistics companies. The Company's resource-rich, manufacturing-intensive,18,600-mile network connects consumers across North America, moving 200 million tons of goods annually. For more than 15 years, CN has published an Investor Fact Book as a comprehensive printed reference for shareholders. In 2025, Capsule reimagined this cornerstone publication as a digital-first interactive tool. By replacing linear scrolling with a live, tabbed navigation system, we transformed the 140-page document into an agile, 40-page analytical suite.

This screen-first experience prioritizes instant accessibility, allowing investors to pivot between high-level strategy and granular data with a single click. The new format features streamlined content that is more digestible, improving clarity, comparability, and accessibility. This enhancement promotes efficient investor analysis while maintaining a high standard of disclosure and transparency. 

CN is one of North America’s leading transportation and logistics companies. The Company's resource-rich, manufacturing-intensive, 18,600-mile network connects consumers across North America, moving 200 million tons of goods annually. For more than 15 years, CN has published an Investor Fact Book as a comprehensive printed reference for shareholders. In 2025, Capsule reimagined this cornerstone publication as a digital-first interactive tool. By replacing linear scrolling with a live, tabbed navigation system, we transformed the 140-page document into an agile, 40-page analytical suite.

This screen-first experience prioritizes instant accessibility, allowing investors to pivot between high-level strategy and granular data with a single click. The new format features streamlined content that is more digestible, improving clarity, comparability, and accessibility. This enhancement promotes efficient investor analysis while maintaining a high standard of disclosure and transparency. 

CN is one of North America’s leading transportation and logistics companies. The Company's resource-rich, manufacturing-intensive,18,600-mile network connects consumers across North America, moving 200 million tons of goods annually. For more than 15 years, CN has published an Investor Fact Book as a comprehensive printed reference for shareholders. In 2025, Capsule reimagined this cornerstone publication as a digital-first interactive tool. By replacing linear scrolling with a live, tabbed navigation system, we transformed the 140-page document into an agile, 40-page analytical suite.

This screen-first experience prioritizes instant accessibility, allowing investors to pivot between high-level strategy and granular data with a single click. The new format features streamlined content that is more digestible, improving clarity, comparability, and accessibility. This enhancement promotes efficient investor analysis while maintaining a high standard of disclosure and transparency.

Overview: Strategy in Action

The Investor Fact Book serves as a bridge between CN’s high-level strategic vision and the granular proof points that define its performance. We began by distilling the company’s competitive strengths into a cohesive narrative that emphasizes operational scale and long-term value creation. To make this information as accessible as possible, we integrated a persistent navigation bar and interactive links, allowing users to move seamlessly between strategic pillars and specific metrics. By visualizing the "Make, Run, Sell" operating model alongside five years of financial data, the design ensures that CN’s commitment to sustainable growth is both engaging and easy to verify.

Overview: Strategy in Action

The Investor Fact Book serves as a bridge between CN’s high-level strategic vision and the granular proof points that define its performance. We began by distilling the company’s competitive strengths into a cohesive narrative that emphasizes operational scale and long-term value creation. To make this information as accessible as possible, we integrated a persistent navigation bar and interactive links, allowing users to move seamlessly between strategic pillars and specific metrics. By visualizing the "Make, Run, Sell" operating model alongside five years of financial data, the design ensures that CN’s commitment to sustainable growth is both engaging and easy to verify.

Overview: Strategy in Action

The Investor Fact Book serves as a bridge between CN’s high-level strategic vision and the granular proof points that define its performance. We began by distilling the company’s competitive strengths into a cohesive narrative that emphasizes operational scale and long-term value creation. To make this information as accessible as possible, we integrated a persistent navigation bar and interactive links, allowing users to move seamlessly between strategic pillars and specific metrics. By visualizing the "Make, Run, Sell" operating model alongside five years of financial data, the design ensures that CN’s commitment to sustainable growth is both engaging and easy to verify.

Overview: Strategy in Action

The Investor Fact Book serves as a bridge between CN’s high-level strategic vision and the granular proof points that define its performance. We began by distilling the company’s competitive strengths into a cohesive narrative that emphasizes operational scale and long-term value creation. To make this information as accessible as possible, we integrated a persistent navigation bar and interactive links, allowing users to move seamlessly between strategic pillars and specific metrics. By visualizing the "Make, Run, Sell" operating model alongside five years of financial data, the design ensures that CN’s commitment to sustainable growth is both engaging and easy to verify.

Overview: Strategy in Action

The Investor Fact Book serves as a bridge between CN’s high-level strategic vision and the granular proof points that define its performance. We began by distilling the company’s competitive strengths into a cohesive narrative that emphasizes operational scale and long-term value creation. To make this information as accessible as possible, we integrated a persistent navigation bar and interactive links, allowing users to move seamlessly between strategic pillars and specific metrics. By visualizing the "Make, Run, Sell" operating model alongside five years of financial data, the design ensures that CN’s commitment to sustainable growth is both engaging and easy to verify.

Markets: A Snapshot for Busy Investors

To enhance understanding across CN’s seven business units, we developed a modular framework that prioritizes clarity and organizes data. Each market snapshot is designed to provide a succinct, high-impact overview of key drivers and five-year performance metrics. By replacing dense blocks of text with integrated case studies and live links, we created a direct path to understanding CN’s unique supply chain advantages. This "at-a-glance" approach allows analysts to easily toggle between diverse markets—from Petroleum and Chemicals to Automotive—while maintaining a unified visual logic.

Markets: A Snapshot for Busy Investors

To enhance understanding across CN’s seven business units, we developed a modular framework that prioritizes clarity and organizes data. Each market snapshot is designed to provide a succinct, high-impact overview of key drivers and five-year performance metrics. By replacing dense blocks of text with integrated case studies and live links, we created a direct path to understanding CN’s unique supply chain advantages. This "at-a-glance" approach allows analysts to easily toggle between diverse markets—from Petroleum and Chemicals to Automotive—while maintaining a unified visual logic.

Markets: A Snapshot for Busy Investors

To facilitate efficient analysis, we organized CN’s seven business units into a colour-coded, modular framework. Each market snapshot provides a succinct overview of key drivers, five-year performance metrics, and detailed network maps. We replaced dense text with integrated case studies and live links, offering immediate insights into supply chain advantages and customer partnerships. This "at-a-glance" architecture allows busy analysts to toggle between diverse markets—from Petroleum and Chemicals to Automotive—while maintaining a consistent visual logic that emphasizes CN’s geographic reach and unique diversified port access.

Markets: A Snapshot for Busy Investors

To enhance understanding across CN’s seven business units, we developed a modular framework that prioritizes clarity and organizes data. Each market snapshot is designed to provide a succinct, high-impact overview of key drivers and five-year performance metrics. By replacing dense blocks of text with integrated case studies and live links, we created a direct path to understanding CN’s unique supply chain advantages. This "at-a-glance" approach allows analysts to easily toggle between diverse markets—from Petroleum and Chemicals to Automotive—while maintaining a unified visual logic.

Markets: A Snapshot
for Busy Investors

To enhance understanding across CN’s seven business units, we developed a modular framework that prioritizes clarity and organizes data. Each market snapshot is designed to provide a succinct, high-impact overview of key drivers and five-year performance metrics. By replacing dense blocks of text with integrated case studies and live links, we created a direct path to understanding CN’s unique supply chain advantages. This "at-a-glance" approach allows analysts to easily toggle between diverse markets—from Petroleum and Chemicals to Automotive—while maintaining a unified visual logic.

Operations & Financials: Precision at Scale

For an audience focused on deep-dive data, legibility and ease of use are paramount. These sections provide an integrated, high-level view of CN’s physical assets and fiscal health, optimized for a modern digital experience. We utilized a landscape, screen-first format to ensure complex tables are clear and easy to navigate without the need for constant scrolling. By pairing traffic-density maps with quarterly performance indicators, the design helps investors quickly connect operating discipline with financial results, serving as a high-performance gateway to CN’s broader suite of online investor tools.

Operations & Financials: Precision at Scale

For an audience focused on deep-dive data, legibility and ease of use are paramount. These sections provide an integrated, high-level view of CN’s physical assets and fiscal health, optimized for a modern digital experience. We utilized a landscape, screen-first format to ensure complex tables are clear and easy to navigate without the need for constant scrolling. By pairing traffic-density maps with quarterly performance indicators, the design helps investors quickly connect operating discipline with financial results, serving as a high-performance gateway to CN’s broader suite of online investor tools.

 Operations & Financials: Precision at Scale

For an audience focused on deep-dive data, legibility and ease of use are paramount. These sections provide an integrated, high-level view of CN’s physical assets and fiscal health, optimized for a modern digital experience. We utilized a landscape, screen-first format to ensure complex tables are clear and easy to navigate without the need for constant scrolling. By pairing traffic density maps with quarterly performance indicators, the design helps investors quickly connect operating discipline with financial results, serving as a high-performance gateway to CN’s broader suite of online investor tools.

Operations & Financials: Precision at Scale

For an audience focused on deep-dive data, legibility and ease of use are paramount. These sections provide an integrated, high-level view of CN’s physical assets and fiscal health, optimized for a modern digital experience. We utilized a landscape, screen-first format to ensure complex tables are clear and easy to navigate without the need for constant scrolling. By pairing traffic density maps with quarterly performance indicators, the design helps investors quickly connect operating discipline with financial results, serving as a high-performance gateway to CN’s broader suite of online investor tools.

Operations & Financials:
Precision at Scale

For an audience focused on deep-dive data, legibility and ease of use are paramount. These sections provide an integrated, high-level view of CN’s physical assets and fiscal health, optimized for a modern digital experience. We utilized a landscape, screen-first format to ensure complex tables are clear and easy to navigate without the need for constant scrolling. By pairing traffic density maps with quarterly performance indicators, the design helps investors quickly connect operating discipline with financial results, serving as a high-performance gateway to CN’s broader suite of online investor tools.