CLIENT
Interbrand

CLIENT
Interbrand

CLIENT
Interbrand

CLIENT
Interbrand

CLIENT
Interbrand

PROJECT
The Brand Glossary

PROJECT
The Brand Glossary

PROJECT
The Brand Glossary

PROJECT
The Brand Glossary

PROJECT
The Brand Glossary

SCOPE
Design Concept

SCOPE
Design Concept

SCOPE
Design Concept

SCOPE
Design Concept

SCOPE
Design Concept

COLLABORATION
Interbrand Toronto

COLLABORATION
Interbrand Toronto

COLLABORATION
Interbrand Toronto

COLLABORATION
Interbrand Toronto

COLLABORATION
Interbrand Toronto

The Brand Glossary is a definitive resource developed by Interbrand to standardize and demystify the complex language of brand strategy. Capsule was engaged to develop the creative approach and design into a clear, high-impact reference tool. By applying a disciplined information architecture and an elevated aesthetic, we ensured that this resource met the rigorous standards of a global leader in brand consultancy. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, and relevant quotes, all designed to be a working reference tool that informs, inspires, questions, and explores.

The Brand Glossary is a definitive resource developed by Interbrand to standardize and demystify the complex language of brand strategy. Capsule was engaged to develop the creative approach and design into a clear, high-impact reference tool. By applying a disciplined information architecture and an elevated aesthetic, we ensured that this resource met the rigorous standards of a global leader in brand consultancy. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, and relevant quotes, all designed to be a working reference tool that informs, inspires, questions, and explores.

The Brand Glossary is a definitive resource developed by Interbrand to standardize and demystify the complex language of brand strategy. Capsule was engaged to develop the creative approach and design into a clear, high-impact reference tool. By applying a disciplined information architecture and an elevated aesthetic, we ensured that this resource met the rigorous standards of a global leader in brand consultancy. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, and relevant quotes, all designed to be a working reference tool that informs, inspires, questions, and explores.

The Brand Glossary is a definitive resource developed by Interbrand to standardize and demystify the complex language of brand strategy. Capsule was engaged to develop the creative approach and design into a clear, high-impact reference tool. By applying a disciplined information architecture and an elevated aesthetic, we ensured that this resource met the rigorous standards of a global leader in brand consultancy. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, and relevant quotes, all designed to be a working reference tool that informs, inspires, questions, and explores.

The Brand Glossary is a definitive resource developed by Interbrand to standardize and demystify the complex language of brand strategy. Capsule was engaged to develop the creative approach and design into a clear, high-impact reference tool. By applying a disciplined information architecture and an elevated aesthetic, we ensured that this resource met the rigorous standards of a global leader in brand consultancy. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, and relevant quotes, all designed to be a working reference tool that informs, inspires, questions, and explores.