The Brand Glossary

CLIENT
Interbrand

PROJECT
The Brand Glossary

SCOPE
Design concept

COLLABORATION
Interbrand Toronto

Recognizing that branding terminology is a language unto itself – often complex, sometimes misunderstood – Interbrand produced a working companion for business and branding professionals to provide clarity and insight into the complex and often confusing language of branding.

Branding has a huge creative and visual component and this is reflected in the theme and design of this glossary. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, relevant quotes and typography. Designed to be a working reference tool, to inform, inspire, question, and explore. Dedicated spaces for notes and healthy margins encourage post-its, doodles, and scribbled ideas.

Recognizing that branding terminology is a language unto itself – often complex, sometimes misunderstood – Interbrand produced a working companion for business and branding professionals to provide clarity and insight into the complex and often confusing language of branding.

Branding has a huge creative and visual component and this is reflected in the theme and design of this glossary. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, relevant quotes and typography. Designed to be a working reference tool, to inform, inspire, question, and explore. Dedicated spaces for notes and healthy margins encourage post-its, doodles, and scribbled ideas.

Recognizing that branding terminology is a language unto itself – often complex, sometimes misunderstood – Interbrand produced a working companion for business and branding professionals to provide clarity and insight into the complex and often confusing language of branding.

Branding has a huge creative and visual component and this is reflected in the theme and design of this glossary. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, relevant quotes and typography. Designed to be a working reference tool, to inform, inspire, question, and explore. Dedicated spaces for notes and healthy margins encourage post-its, doodles, and scribbled ideas.

Recognizing that branding terminology is a language unto itself – often complex, sometimes misunderstood – Interbrand produced a working companion for business and branding professionals to provide clarity and insight into the complex and often confusing language of branding.

Branding has a huge creative and visual component and this is reflected in the theme and design of this glossary. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, relevant quotes and typography. Designed to be a working reference tool, to inform, inspire, question, and explore. Dedicated spaces for notes and healthy margins encourage post-its, doodles, and scribbled ideas.

Recognizing that branding terminology is a language unto itself – often complex, sometimes misunderstood – Interbrand produced a working companion for business and branding professionals to provide clarity and insight into the complex and often confusing language of branding.

Branding has a huge creative and visual component and this is reflected in the theme and design of this glossary. Throughout its 136 pages, the extensive list of terms is brought to life with an engaging mix of pictograms, brand facts, relevant quotes and typography. Designed to be a working reference tool, to inform, inspire, question, and explore. Dedicated spaces for notes and healthy margins encourage post-its, doodles, and scribbled ideas.